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Will Apple's "Get a Mac" ad campaign end in the US in 2008?

Suspended

Suspend date reached


Settlement details: As reported by a major mainstream news source.

 
Forecast history, %
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Suspended

Yes
6%
No
94%
Activity: H$31,470
Predictions on this question are temporarily suspended

Suspend date: Wed 31st Dec 2008 11:59pm PST

Initial likelihoods: Yes: 75%

Action history:

Created Wed 30th Jan 2008 7:40am PST by thezproject
Edited Thu 6th Mar 2008 2:03pm PST by andrew
Suspended Wed 31st Dec 2008 11:59pm PST : Suspend date reached
Settlement requested Fri 2nd Jan 9:54am PST by razord: Campaign was not ended: http://www.apple.com/getamac/
Settlement requested Fri 2nd Jan 5:04pm PST by rogerkni: On Dec. 16 Apple released two new "Get a Mac" commercials. Here's the link:
http://macdailynews.com/index.php/weblog/comments/19417/

Suspend date: Wed 31st Dec 2008 11:59pm PST
more info...

 

Predictions (44)

44 predictions

1 week ago
inthenetguy predicted No (H$50 at 94%)
1 week ago
rogerkni predicted No (H$4,000 at 92%)
3 weeks ago
rogerkni predicted No (H$3,000 at 89%)
3 weeks ago
rogerkni predicted No (H$4,000 at 84%)
3 weeks ago
razord predicted No (H$500 at 80%)
more

Comments (1)

  1 rogerkni
Here's my script for a new ad for Apple: An Animated Cartoon Ad for Apple

Here’s an animated cartoon that would be a neat ad for Apple. The artwork would be Simpson’s-like, especially the first view from above, which would resemble, in style, aerial views of “Springfield.”

1. An isolated medieval-style circular tower, surrounded by a small, shallow moat. A small white pennant with four color-quadrants flutters from its top. It has a window about a dozen feet high, with a 2-by-4-type crossbar holding it shut from the outside.

2. A medieval-style princess (in a pointed hat with a gauzy trailer) sits in her room, which is dark and gloomy, with cobwebs and roaches on the floor. She is squinting at the window, which is heavily coated with grime, and trying to paint the trees outside.

3. She spies an elephant approaching the moat, lowering his trunk into it, and drinking. She quickly paints “Wash Me” on the back of her canvas. Then she places it in the window.

4. The elephant notices the sign and gives the window a mighty squirt, cleaning it. The princess removes the sign and gives him a smile and/or a wave. The elephant, with the “fingertips” of his trunk, then lifts out the crossbar and drops it. The princess swings open the window and stretches out her arms. The elephant wraps his trunk around her waist and lifts her out through the window and onto the back of his neck. He then returns to drinking from the moat.

5. A fire-breathing dragon hops up, making ducking and lunging motions and grinning wolfishly. A squirt from the elephant and the dragon’s flames are extinguished; he stands back, thoroughly drenched. (A hissing sound is heard as his flames go out.) The elephant trumpets in triumph and walks off.

6. A series of snippets show the elephant crossing the moat, covering lots of landscape (putting the tower miles in the distance), stepping over a fence, and stopping in an idyllic orchard.

7. The princess grabs a rope ladder and lifts herself onto the porch of a charming, hobbit-style tree-house in one of the trees. Through a picture window, its inside can be seen to be attractive. She looks around the charming landscape while the camera’s eye tracks what she sees.

8. The princess reaches out to an apple hanging from the tree, takes a bite, removes it from her mouth, and smiles.

9. The camera zooms in on the bitten-out apple, which morphs into the striped Apple logo.

10. The words “The Grass IS Greener” (in Apple-stripes) fade in, accompanied by the sounds of an elephant squirting, an angry hiss, and an elephant trumpeting.

11. The apple morphs into a smiley face fades in and winks, then looks up and off to the side while whistling with an “innocent” look that says, “Mind you, I’ve said nothing.” (There’s a standard emoticon (on some sites) that captures this look beautifully.)

People will appreciate being amused by a witty, soft-sell ad like this, which will thereby predispose them toward looking Macs. I hope Apple will be willing to “think different,” ad-wise, and run this up the flagpole in a few test markets.

An enjoyable aspect of the ad to Apple Insiders would be its sly subliminal digs at MS through symbols like windows, vistas, walls, bugs, moats, migration, flag, etc.
posted 15 weeks ago

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