Which Commercial Will Win the 2008 Commercial Emmy?
http://ap.google.com/article/ALeqM5gIqu4aZx8QVGZeAf64TohAhrgZcQD936AAQ00
Background:
The winner will be announced on Sept. 13 at the 60th Creative Arts Emmy Awards at the Nokia Theater in Los Angeles. Last year's Emmy for Outstanding Commercial went to American Express for its "Animals" spot by Ogilvy & Mather, New York, starring Ellen DeGeneres.
The five nominees are:
Coca-Cola's "It's Mine" a 60-second spot directed by Nicolai Fuglsig of MJZ, made its debut on the Super Bowl this year and features parade balloons, *Family Guy's* Stewie and Underdog, that take flight to chase a Coca-Cola bottle balloon. | |
The Hallmark commercial, "Brother of the Bride" a two-minute spot directed by Joe Pytka, follows the brother of a bride as he puts his foot in his mouth each time he speaks to a guest at the wedding reception. | |
The FedEx spot, "Carrier Pigeons" broke on the Super Bowl this year. Directed by Tom Kunz of MJZ, the 45-second commercial shows what happens when an office worker decides to use carrier pigeons to service his shipping needs. | |
The Travelers commercial, "Delivery", a 60-second spot directed by Rupert Samuel of MJZ, stars an insurance representative who travels with a giant red umbrella and rescues people in need ... | |
Bud Light's, "Swear Jar", a 60-second commercial directed by David Shane through Hungry Man, shows what happens to an office when a swear jar is introduced... |
Settlement details:As announced by The Academy of Television Arts and Sciences in Los Angeles and confirmed by a major mainstream news source.
| Coca-Cola's "It's Mine" |
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| Hallmark's "Brother of the Bride" |
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| FedEx's "Carrier Pigeons" |
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| Travelers Insurance's "Delivery" |
| |||
| Bud Light's "Swear Jar" |
|
- Activity: H$20,933 |
- Predictions: 153 |
Comments: 21
Suspend date: Sat 13th Sep 2008 4pm PST
Settlement date: Sun 14th Sep 2008 3:29am PST
Prediction cut-off: Predictions on this question after Sat 13th Sep 2008 4pm PST have been voided because they were made after the question could be settled
Initial likelihoods: Coca-Cola's "It's Mine": 20%, Hallmark's "Brother of the Bride": 20%, FedEx's "Carrier Pigeons": 20%, Travelers Insurance's "Delivery": 20%, Bud Light's "Swear Jar" : 20%
Action history:
newswrangler![[Power User]](http://www.hubdub.com/images/icon_superuser.gif "This user is a super user"){kind=icon}
: Flagged by super user:
Suspended pending embedding of video.
tomg
: Videos now added newswrangler: Winning prediction = Bud Light's "Swear Jar"
"Commercial: "Swear Jar," Bud Light."
<http://ap.google.com/article/ALeqM5gIqu4aZx8QVGZeAf64TohAhrgZcQD936AAQ00>
ryanj![[Admin]](http://www.hubdub.com/images/icon_admin.gif "This user is an admin"){kind=icon}
: http://ap.google.com/article/ALeqM5gIqu4aZx8QVGZeAf64TohAhrgZcQD936AAQ00 
Suspend date: Sat 13th Sep 2008 4pm PST
Settlement date: Sun 14th Sep 2008 3:29am PST
Prediction cut-off: Predictions on this question after Sat 13th Sep 2008 4pm PST have been voided because they were made after the question could be settled details 
Get widget!Predictions (153)
carr0tman
predicted Coca-Cola's "It's Mine" (H$50 at 53%)
leeangelo
predicted Coca-Cola's "It's Mine" (H$90 at 52%)
gilliganpComments (21)
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Five commercials were nominated to receive the 2008 Emmy for Outstanding Commercial.
You can view them here, then make a prediction on which you think will win!
Damn good job with this question! Okay, so I like the swear jar. :)
Thanks for posting it here.
Bud: I cant help it.... I love this commercial and get such a kick out of it...miss the other funny ones they used to have with the frogs etc. great question with great videos
No stranger to exceedingly high production values, Coca-Cola certainly has the budget to maintain those high production values... and this commercial is no exception!
Like others have commented, 'this commercial made me smile' .. but "why"?
After watching the commercial, I was happy that Charlie Brown "won" the Coke. What ran through my mind was all those many years when Lucy would promise, and promise, and promise not to pull the football away when Charlie Brown went to kick it, and every time when Charlie Brown went to kick the football, Lucy would move it :-(
So I was happy to see Charlie Brown win!
Then, after watching it a couple more times, I *noticed* the scene -- lasting only a couple of seconds -- that appeared just before Charlie Brown "secured" the bottle of Coke.
Who's in charge of what I think and feel? ;-)
The first paragraph is teasing/suggesting that there's a commercial, yet "un-commented about" by me, that I think might be the winner... but I wanted to give my cent-cent thoughts on the Coca-Cola commercial first.
The fourth paragraph depends on folks knowing the "history" of Charlie Brown and Lucy's relationship -- especially as it relates to the "football trick" that lasted for years. The quickest (shortest) and perhaps clearest read on it is found in good 'ole Wikipedia, under "History": <http://en.wikipedia.org/wiki/Lucy_van_Pelt>
Once you read that, the "second to last paragraph" may make sense to you -- if you then go back and re-read all of the comment, and then watch the commercial again -- watching for that "two-second scene" ;-)
Obviously, folks don't have to "know the history of Charlie Brown and Lucy" in order to enjoy the commercial -- it's just that for those who do, there are, in my view, amazing subtle elements -- that make this an outstanding commercial!
Anyone without a digg account should get one and then digg this question!
@tisha i agree that umbrella one isn't funny or entertaining. Personally my money is on Swear jar or the Pidgin one. The pidgin one is funny and a good advertisment. The Swear jar is just plain funny.
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