Created Thu 25th Dec 2008 5:14am PST by

deanthoreau

Will the Sony PS3 finally be profitable in 2009 for Sony?

Settled as No

Closer, but not close enough: http://www.qj.net/qjnet/playstation-3/isuppli-sony-close-to-breaking-even-with-ps3-slim.html or http://www.betanews.com/article/PlayStation-3-has-almost-stopped-being-a-money-loser-says-iSuppli/1260572785

Background:

Background: "One of the reasons that the PS3 is still priced well above some versions of the Xbox 360 and the Nintendo Wii is because the components and technology used in the PS3 make it more expensive to build. When the PS3 first launched in 2006, iSuppli tore the system down and found that it cost Sony about $840 to build the version of the PS3 selling for $599 at the time. Sony expected to make the money up on the backend with game and accessory sales.
The basic PS3 console, which sold for $499 in 2006, cost Sony only slightly less to build at $805 according to iSuppli. After two years of availability, iSuppli has again performed a teardown of the PS3 and found that Sony is still losing money on the console.
$399. The loss Sony is now taking on the PS3 amounts to about $50.
DailyTech reported in January of 2008 that Sony expected the PS3 to be profitable in 2009. If the components inside the console continue to drop in price as they have since introduction, Sony may well meet that goal in 2009.

sources:
http://www.dailytech.com/Sony+Aims+for+PS3+Profitability+by+Next+Year/article10272.htm

Settlement details:As reported by iSuppli, a major news source, Sony.
If iSuppli analysts report a teardown in 2009 and the parts can be obtainted and built for at least 1 cent below the current recommended retail price the answer will settle as yes.
If Sony introduces Play Station 4, then this answer will settle as NO.

Forecast history %

Yes

18%

82%

Settled as No on Fri 15th Jan 7:09am PST

Activity: H$32,871
Predictions: 38
Comments: 1

Suspend date: Thu 31st Dec 2009 3:59pm PST
Settlement date: Fri 15th Jan 7:09am PST
Prediction cut-off: Predictions on this question after Thu 31st Dec 2009 3:59pm PST have been voided because they were made after the question could be settled

Initial likelihoods: Yes: 59%

Action history:

Created Thu 25th Dec 2008 5:14am PST by

deanthoreau

Suspended Thu 31st Dec 2009 3:59pm PST : Suspend date reached

Settlement requested Thu 14th Jan 10:20pm PST by

randburg Level 20, Hubdub God (H$5,867,104)

: This question has been suspended for more than fourteen days without settlement. Can this question please be settled at this time? Many Thanks!

Settled as 'No' Fri 15th Jan 7:09am PST by

sqlman [Admin]

: Closer, but not close enough: http://www.qj.net/qjnet/playstation-3/isuppli-sony-close-to-breaking-even-with-ps3-slim.html or http://www.betanews.com/article/PlayStation-3-has-almost-stopped-being-a-money-loser-says-iSuppli/1260572785

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Predictions (38)

11 weeks ago

terryharper Level 3, Apprentice (H$1,128)

predicted No (H$5 at 82%)

11 weeks ago

aikon

predicted No (H$1,000 at 81%)

11 weeks ago

bastad Level 6, Player (H$2,621)

predicted No (H$450 at 75%)

11 weeks ago

ngmoore Level 4, Whiz-kid (H$1,354)

predicted No (H$100 at 75%)

12 weeks ago

collieafc Level 11, Legend (H$20,745)

predicted No (H$500 at 46%)

Comments (1)

faisal

This seems like a conflict between Sony's need to drop the price to sell more units, and Sony's need to keep the price high to have a positive gross margin -- a conflict in which Sony is the losing party:

http://arstechnica.com/gaming/news/2009/02/year-over-year-ps3-sales-drop-bad-news-for-sony.ars

posted 1 year ago

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