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Created Thu 22nd Jan 2009 11:55am PST by mrperfkt[Admin]

Super Bowl XLIII - Which commercial will have a higher rating on USA Today's annual Ad Meter? In play

Settled as Doritos

Doritos "crystal ball" commercial earns the top spot.
See that commercial and othere here:
http://www.usatoday.com/money/advertising/admeter/2009admeter.htm

Background:

Background: NEW YORK (CNNMoney.com) -- Despite record prices, a grinding recession and the absence of two big advertisers this year, NBC says it's having no problem filling spots for Super Bowl XLIII.

The network has sold about 90% of its 67 spots for the championship game scheduled for Feb. 1 in Tampa, Fla., according to NBC spokesman Brian Walker.

Walker said advertising is "on pace or ahead of past Super Bowls," adding that NBC is "in active negotiations with about a dozen potential advertisers."

NBC is charging, on average, $3 million for a 30-second spot. That's more than the $2.7 million average price for Super Bowl XLII in 2008, when the New York Giants' narrow victory over the New England Patriots was broadcast by Fox of News Corp (NWSA).

How $3 million gets you 30 seconds

Watch some of last year's best:


Which will be the top commercial this year, as rated by USA Today.

SEE SOME OF LAST YEAR'S WINNERS AND MORE ABOUT ADMETER HERE

Settlement details:As reported by a major mainstream news source.

 
Forecast history %
Anheuser-Busch / Budweiser
37%
Go Daddy.com
2%
Pepsi
4%
Coca-Cola
20%
McDonalds
1%
Doritos
9%
Other
27%
Settled as Doritos on Mon 2nd Feb 2009 7:09am PST

Suspend date: Sun 1st Feb 2009 6:30pm PST
Settlement date: Mon 2nd Feb 2009 7:09am PST
Prediction cut-off: Predictions on this question after Sun 1st Feb 2009 6:30pm PST have been voided because they were made after the question could be settled

Initial likelihoods: Anheuser-Busch / Budweiser: 20%, Go Daddy.com: 5%, Pepsi: 15%, Coca-Cola: 15%, McDonalds: 10%, Doritos: 5%, Other: 30%

Action history:

Created Thu 22nd Jan 2009 11:55am PST by mrperfkt[Admin]
Changed Question text Thu 22nd Jan 2009 12:47pm PST by mrperfkt[Admin]: show details
... - Which Super Bowl commercial will have a higher ... USA Today's annual Ad MeMeter?
Changed Suspend date Thu 29th Jan 2009 12:43pm PST by mrperfkt[Admin]: was: "2009-02-01 15:00:00"
Changed Description Sun 1st Feb 2009 7:22am PST by mrperfkt[Admin]: show details
... spots for Super Bowl XLIII. <.<br/> <br/> The network has ... to NBC spokesman Brian Walker. <.<br/> <br/> Walker said advertising ... about a dozen potential advertisers." <."<br/> <br/> NBC is charging, ... Fox of News Corp (NWSA). <).<br/> <br/> <a href="http:// ... gets you 30 seconds</a> <><br/> <br/> Watch some of last year's best: <:<br/> <object width="425" height=" ... ="425" height="344"></embed></object> <><br/> <br/> Which will be ... , as rated by USA Today. <.<br/> <br/> <a href="http:// ... MORE ABOUT ADMETER HERE </a> <><br/>
Changed Suspend date Sun 1st Feb 2009 7:22am PST by mrperfkt[Admin]: was: "2009-02-01 20:00:00"
Suspended Sun 1st Feb 2009 6:30pm PST : Suspend date reached
Settlement requested Sun 1st Feb 2009 10:34pm PST by conspiracy2riot: Doritos!!!!

http://www.earthtimes.org/articles/show/frito-lay-wins-first-usa-today-ad-meter-title,699456.shtml
Settlement requested Sun 1st Feb 2009 10:37pm PST by conspiracy2riot: better link:

http://www.usatoday.com/money/advertising/admeter/2009admeter.htm
Settled as 'Doritos' Mon 2nd Feb 2009 7:09am PST by mrperfkt[Admin]: Doritos "crystal ball" commercial earns the top spot.
See that commercial and othere here:
http://www.usatoday.com/money/advertising/admeter/2009admeter.htm

Suspend date: Sun 1st Feb 2009 6:30pm PST
Settlement date: Mon 2nd Feb 2009 7:09am PST
Prediction cut-off: Predictions on this question after Sun 1st Feb 2009 6:30pm PST have been voided because they were made after the question could be settled details

 

Predictions (150)

1 year ago
mrperfkt[Admin] predicted Coca-Cola (H$750 at 13%)
1 year ago
ally1219 predicted Other (H$20 at 32%)
1 year ago
frogchop predicted Coca-Cola (H$50 at 7%)
1 year ago
destry[Admin] predicted Anheuser-Busch / Budweiser (H$1,000 at 36%)
1 year ago
ejayz predicted Other (H$100 at 38%)

Comments (12)

  1 mrperfkt[Admin]
To make this a little more fun, we're going to make this an "in-play" and allow the question to remain open during the game.

Looks like a few previews are starting to slip out...maybe some possible surprises and still time to get in on good odds on some of these!

http://video.yahoo.com/network/100076996?v=4348672&l=5480880

http://online.wsj.com/video/coca-cola-co----avatar/F5CD53CF-B13F-40F5-9D57-F1E14090C560.html
posted 1 year ago
  2 mrperfkt[Admin]
The second link above appears to be dead already, but I found some of the same commercials here:

http://www.spike.com/video/coca-cola-heist/3105093

Be sure to check the tags. Some are new for this year and some were last year's.
posted 1 year ago
  3 ejayz
That first one for Beer flavored Doritos was a gut buster!!!!
posted 1 year ago
  4 jenniandboys[Admin]
Man that e-trade baby is really disturbing!
posted 1 year ago
  5 ejayz
although it was VERY UNDERSTATED !!!! The 1 second miller high spot was great!!!!!
posted 1 year ago
  6 mrperfkt[Admin]
My favorite was the Coca-Cola, Polamalu, commercial.
Nice spin off of the old Mean Joe Green classic.
posted 1 year ago
  7 jenniandboys[Admin]
I think NBC is the best, although I guess that doesn't count. The LMAO bit was hilarious!
posted 1 year ago
  8 conspiracy2riot
mrperfkt....you're right....it was a spin off of that....too cool. I think Troy is one of the best damn players out there. Loved it.
posted 1 year ago
  9 conspiracy2riot
Doritos wins!!!

http://www.usatoday.com/money/advertising/admeter/2009admeter.htm
posted 1 year ago
  10 mrperfkt[Admin]
Doritos gets the top spot. I suppose a ball thrown at the bosses groin always prevails. :)
posted 1 year ago
  11 conspiracy2riot
Plus I think the creators were just 2 dudes ...not some big ad firm. They won a million bucks from Doritos in some contest for these spots.
posted 1 year ago
  12 coolkraft
yeah....$2800 for doritos ad investment of $100...nice
posted 1 year ago

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