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Will India launch its new Cow Urine Cola by Christmas 2009?

Background: Background: India's Hindu nationalist movement is working on creating a new soft drink to rival Coca-Cola and Pepsi. The main ingredient? Cow urine.

The Times Online explains the development of the beverage by the Cow Protection Department of the Rashtriya Swayamsevak Sangh (RSS):

Om Prakash, the head of the department, said the drink - called "gau jal", or "cow water" - in Sanskrit was undergoing laboratory tests and would be launched "very soon, maybe by the end of this year".


"Don't worry, it won't smell like urine and will be tasty too," he told The Times from his headquarters in Hardwar, one of four holy cities on the River Ganges. "Its USP will be that it's going to be very healthy. It won't be like carbonated drinks and would be devoid of any toxins."

Stating that several colas are harmful to the extent that they can be substituted for pesticides, he asserted that their soft drink with cow urine will not only be natural but cost-effective too. "In addition to this, it will prove and justify the high stature accorded to a cow in Indian culture."

Cow urine, in fact, ranks quite high on the RSS list of priorities. "We discuss its importance at various meetings and public programmes. We have also been circulating pamphlets about its medicinal value," said Om Prakash, who has been actively involved in the task of cow protection and promoting bovine urine for the last four decades.



Settlement date is fixed.

Some background:
http://www.indianexpress.com/news/coke-has-a-rival-rsss-cow-urine-cola/421641/
http://www.telegraph.co.uk/news/newstopics/howaboutthat/4592608/India-makes-cola-from-cow-urine.html
http://www.huffingtonpost.com/2009/02/11/india-cow-urine-soft-drin_n_165960.html

Bottom's up!

Settlement details:As reported by a major mainstream news source.

 
Forecast history %
Yes
27%
No
73%
Question suspends in 4 weeks

Suspend date: Fri 25th Dec 11:59pm PST (4 weeks to go)

Initial likelihoods: Yes: 50%

Action history:

Created Wed 11th Feb 12:11pm PST by conspiracy2riot
Changed Question text Wed 11th Feb 6:04pm PST by sqlman[Admin]: ... launch it'sits new Cow Urine Cola by

Suspend date: Fri 25th Dec 11:59pm PST (4 weeks to go) details

 

Predictions (65)

1 week ago
neopugg predicted No (H$20 at 73%)
4 weeks ago
mridul predicted No (H$3,500 at 70%)
9 weeks ago
point0507 predicted No (H$200 at 68%)
9 weeks ago
keyeshoveden[Power User] predicted No (H$1,000 at 67%)
9 weeks ago
travellingjake predicted No (H$50 at 66%)

Comments (23)

I knew they were using Pepsi and Coke as pesticides in India and that seemed to make sense. This however, is a stretch. A little more from Mr. Prakesh:

Mr Prakash said his drink, by contrast, was made mainly of cow urine, mixed with a few medicinal and ayurvedic herbs. He said it would be "cheap", but declined to give further details about its price or ingredients until it was officially launched.

He insisted, however, that it would be able to compete with the American cola brands, even with their enormous advertising budgets. "We're going to give them good competition as our drink is good for mankind," he said. "We may also think of exporting it."
posted 40 weeks ago
I can't wait to see if they venture into a new line of chocolates.
posted 40 weeks ago
I wonder how many customers will miss the Coca-Cola Classic flavor? :)
posted 40 weeks ago
I wonder what new jobs will be created in the "source-to-consumer" cycle. Also, what the job descriptions will read like. It should be fun to follow the comments on this question. Quite a few hubdubbers have a really sick sense of humor and I sense a field day here.
posted 40 weeks ago
What would a drink made with this beverage and a scoop of vanilla ice cream be called?

A yellow cow?
posted 40 weeks ago
"Om Prakash, the head of the department, said the drink - called "gau jal", or "cow water" - in Sanskrit was undergoing laboratory tests..."

I wonder what their laboratory looks like? I'm imagining the scene in "Charlie and the Chocolate Factory" where the visitors tour the tunnels under the factory on a river of chocolate, and they see a cow being whipped to manufacture whipped cream.
posted 40 weeks ago
The Japanese beat the Indians to market on this product years ago...

http://en.wikipedia.org/wiki/Calpis
posted 40 weeks ago
From the wiki article above:
"The name Calpis was actually constructed as a portmanteau, by combining cal from calcium and pis from Sanskrit sarpis (supreme taste)."

"Supreme taste"? Who knew?
posted 40 weeks ago
Remind me not to eat Indian brownies.
posted 40 weeks ago
The Cow Urine Manual lists the Principles and Applications of Cow Urine:

http://hkrl.com/cowurine.html
posted 40 weeks ago
Man, there's actually a wealth of sites out there on this....the divine, bovine, gift that keeps on giving...the Holy Cow.

KOLKATA: An enterprising practitioner of traditional Indian medicine has opened a unique clinic that treats all ailments with cow urine and dung.
Cow urine for common cold, dung for diabetes, a concoction of both for cancer. Lunch included.
posted 40 weeks ago
  12 randburg
Now if we could just find uses for cat pee and dog pee, America would be in hog-heaven...
posted 40 weeks ago
re-using cow urine? This seems like it should be the background in a sci fi movie where the earth has run out of water and people are getting desperate for something to drink.
posted 40 weeks ago
  14 mrperfkt[Admin]
Just in time for Christmas! What better gift to let those "special people" know just how you feel about them!
posted 40 weeks ago
They release this in time, I got my Xmas shopping done.

I'm dying to see what the catchy marketing slogan and logo will be. Plus who will be their 'target' group? the golden shower crowd?

and will they dump big buckets of the stuff on their soccer coaches when they win?

maybe they'll even have hot springs and mud baths with cow waste. entire industries will be born.
posted 40 weeks ago
  16 saadhusain
I've heard of Mellow Yellow but this takes on a whole new meaning.
posted 40 weeks ago
wasn't there an ice cream bar or a candy thingy called a cowpie a long time ago? what am i thinking of here...????
posted 40 weeks ago
  18 buckeyetom
moonpies
a chocolate covered graham crackery cookie with marshmallow insides.
posted 40 weeks ago
YEA....they were moon pies, not cow pies.
posted 40 weeks ago
  20 mrperfkt[Admin]
I'm thinking the marketing people made a wise choice in going with moonpie vs cowpie.
A chocolate covered graham crackery cookie sounds good right about now...the other...not so much!
posted 40 weeks ago
  21 buckeyetom
....By Christmas 2009?

I think I would trade mine for that infamous lump of coal.
posted 40 weeks ago
  22 sqlman[Admin]
I heard that taste tests reveal that this stuff is great for washing down a big, juicy, medium-rare hamburger...
posted 40 weeks ago
Possible names... Poopsie ... Smello Yello ... Pissparilla ... Gee ~ Whiz! ...

Possible tag lines... Like a cow pissing on a flat rock, Gau Jal!, Splash one down! ... Gau Ja! ~ Urine for a treat! ... Replenish! Reuse! Repeat! ... Don't be pissed off, be pissed on! ... I had to go talk to a man about a horse ... When nature calls, get mooving ... and for those pesky hot summer months, what could possibly be more refreshing than a satisfying Yellow Snow Cone?
posted 35 weeks ago

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