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Will Facebook introduce in-stream advertising before April 28, 2010?
Background: On April 27, Facebook introduced its Facebook Open Stream API. With the new API, third-party developers can let its users interact with Facebook without visiting Facebook.com.
According to Ethan Beard, Facebook's developer of platform marketing, the new API will increase sharing and visits to the social networking site's home page and user profiles. As a result, Facebook's advertising revenue would increase.
However, independent analysts state that Facebook will receive fewer visits causing a decrease in advertising revenue. They predict that Facebook will replace the current banner advertising with in-stream advertising. The new advertising would appear next to status updates and be pushed to third-party apps. (For example, you change your status to "I have a cold." An advertisement for cold medicine is displayed next to your status.)
Additional information:
http://www.businessweek.com/the_thread/techbeat/archives/2009/04/will_facebook_p.html?chan=top+news_top+news+index+-+temp_technology
According to Ethan Beard, Facebook's developer of platform marketing, the new API will increase sharing and visits to the social networking site's home page and user profiles. As a result, Facebook's advertising revenue would increase.
However, independent analysts state that Facebook will receive fewer visits causing a decrease in advertising revenue. They predict that Facebook will replace the current banner advertising with in-stream advertising. The new advertising would appear next to status updates and be pushed to third-party apps. (For example, you change your status to "I have a cold." An advertisement for cold medicine is displayed next to your status.)
Additional information:
http://www.businessweek.com/the_thread/techbeat/archives/2009/04/will_facebook_p.html?chan=top+news_top+news+index+-+temp_technology
Settlement details:As reported by a major mainstream news source. To settle as yes, instream advertising must be implemented, not just announced.
Forecast history %
| Yes |
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| No |
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Question suspends in 22 weeks
- Activity: H$3,540 |
- Predictions: 36 |
Comments: 0
Get widget!Predictions (36)
red_pill
predicted No (H$50 at 45%)
pauliharman
predicted Yes (H$100 at 54%)
predicted Yes (H$50 at 54%)
predicted Yes (H$100 at 54%)Comments (0)
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