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Will Microsoft Increase Its Market Share In Search 3 Months After Launching Live Search Cashback?

Settled as No

Microsoft's share was 8.9%, so it fell not increased: http://www.comscore.com/press/release.asp?press=2476

Background:

Background: On May 21st, Microsoft announced its new strategy to get people to use its search engine, Live Search Cashback. They can't make it better so they are going to pay you to use it. Microsoft will pay consumers who find and buy a product via Live Search a certain percentage of the purchase price back. The blogosphere is split on whether this will have any difference to their share of the search market.

Michael Arrington at TechCrunch writes "This new approach is both desperate and brilliant." and "Will It Work? Yes, it will work and it will almost certainly increase Microsoft’s market share in search, particularly in commerce search."

However he seems alone in his enthusiasm. Henry Blodget at SAI says it is a great idea that won't work. MG Siegler at VentureBeat is more scathing saying "The question is if this will have any meaningful effect on Microsoft’s current 3rd-place search market share in the search business. The answer? Probably not. Microsoft should worry about improving its algorithms or coming up with a completely new way of doing search — not paying users to use an inferior product."

So by August will Microsoft manage to increase its market share from the 9.1% recorded in April?

Settlement details:Question will be settled as a Yes if Microsoft's Domestic Core Search Market Share (as measured by comScore) in August is higher than 9.1% (which is its share in April). Otherwise it will be settled as No.

 
Forecast history %
Yes
19%
No
81%
Settled as No on Mon 6th Oct 2008 2:34am PST

Suspend date: Sun 31st Aug 2008 11:59pm PST
Settlement date: Mon 6th Oct 2008 2:34am PST
Prediction cut-off: Predictions on this question after Sun 31st Aug 2008 11:59pm PST have been voided because they were made after the question could be settled

Initial likelihoods: Yes: 50%

Action history:

Created Thu 22nd May 2008 5:33am PST by punditwatch[Admin]
Clarified Fri 23rd May 2008 4:59am PST by nigeleccles[Admin]: Note, if Microsoft were to buy either Yahoo, Ask, AOL or any other major search player this will not be included in calculating their numbers
Suspended Sun 31st Aug 2008 11:59pm PST : Suspend date reached
Settlement requested Mon 8th Sep 2008 6:46am PST by exilpat: acording to net applications microsofts marketshare fell from 2,41 % in Mai to 1,54 % in August.
http://marketshare.hitslink.com/report.aspx?qprid=5&qpdt=1&qpct=4&qptimeframe=M&qpsp=112&qpnp=4
Settled as 'No' Mon 6th Oct 2008 2:34am PST by tomg[Admin]: Microsoft's share was 8.9%, so it fell not increased: http://www.comscore.com/press/release.asp?press=2476

Suspend date: Sun 31st Aug 2008 11:59pm PST
Settlement date: Mon 6th Oct 2008 2:34am PST
Prediction cut-off: Predictions on this question after Sun 31st Aug 2008 11:59pm PST have been voided because they were made after the question could be settled details

 

Predictions (108)

43 weeks ago
mattimus predicted Yes (H$50 at 19%)
43 weeks ago
swilson predicted No (H$5,000 at 76%)
43 weeks ago
webmynd predicted Yes (H$10 at 27%)
43 weeks ago
webmynd predicted Yes (H$20 at 27%)
43 weeks ago
webmynd predicted Yes (H$100 at 27%)

Comments (4)

  1 arnos
I predict people finding stuff though a good search engine and then finding it again from the MS search engine only if they want to buy it and get the discount.
posted 1 year ago
But now TechCrunch says they are doing better: http://www.techcrunch.com/2008/07/18/microsoft-searches-jump-15-after-live-cashback-launch/

I'm still betting they go South.
posted 50 weeks ago

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