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Apple vs the "Big Apple" Trademark Challenge - What will be the outcome?

Background:

Apple challenges NYC's bid for new 'Big Apple' logo


The company says use of the symbol for New York's 'GreeNYC' initiative would diminish the value of its brand.

It's Apple Inc. versus the "Big Apple."

Apple filed a federal challenge to New York's trademark application for a new "Big Apple" logo, saying it's too similar to the stylized emblem found on iPhones, iPods and iMac computers.

http://www.latimes.com/technology/la-fi-apple4apr04,0,2056941.story

OTHER includes any other unforeseen outcomes or compromises

Settlement details:As reported by a major mainstream news source.

 
Forecast history %
Apple's Federal Challenge Upheld
12%
NY's ™ Application 4 New "Big Apple" Logo Approved
58%
OTHER
30%
Question suspends in 5 weeks

Suspend date: Thu 31st Dec 1:25pm PST (5 weeks to go)

Initial likelihoods: Apple's Federal Challenge Upheld: 30%, NY's ™ Application 4 New "Big Apple" Logo Approved: 30%, OTHER: 40%

Action history:

Created Thu 29th May 2008 9:07pm PST by fingers_of_fury
Clarified Tue 5th Aug 2008 12:26am PST by tomg[Admin]: the suspend date can be moved forward pending a decision from the court, rather than settle as OTHER at suspend date.
Changed Suspend date Tue 30th Dec 2008 9:28am PST by tomg[Admin]: was: "2008-12-31 13:25:00"

Suspend date: Thu 31st Dec 1:25pm PST (5 weeks to go) details

 

Predictions (54)

14 weeks ago
royaaa1 predicted NY's ™ Application 4 New "Big Apple" Logo Approved (H$190 at 59%)
14 weeks ago
sweet_baby_rye predicted NY's ™ Application 4 New "Big Apple" Logo Approved (H$100 at 58%)
19 weeks ago
moveaway00 predicted Apple's Federal Challenge Upheld (H$10 at 12%)
35 weeks ago
mleveck predicted Apple's Federal Challenge Upheld (H$8 at 11%)
35 weeks ago
mleveck predicted Apple's Federal Challenge Upheld (H$10 at 12%)

Comments (3)

  1 chatarra
I actually like the new proposed logo for the Big Apple - So it has my vote.
Green one on right side.
http://www.podcasting.ie/images/logos/logo_apples.jpg
posted 1 year ago
Apple Corp suing to prevent NYC from using an apple logo to promote environmental awareness seems like a complete bonehead PR move from a company that usually is very PR savvy.
posted 1 year ago
  3 tomg[Admin]
Clarification: the suspend date can be moved forward pending a decision from the court, rather than settle as OTHER at suspend date.
posted 1 year ago

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